With thirty years of experience as a top ranking real estate broker, Nely Piper knows that personal relationships are the key to her success.
‘I’ve won many awards, from Rookie of the Year to the President’s Club in 2016, but what I really care about are my clients and the level of professionalism I deliver to each person I’ve worked with,’ Nely says.
Nely studied art and photography at the School of the Art Institute of Chicago, where she acquired skills which have proven invaluable as the digital age evolved.
‘I have a discerning eye, which is critical in staging and photographing my clients’ homes before they are listed for sale.’ Nely explains. ‘I take my own photographs and that way I can present sellers’ homes to their greatest advantage, editing all the way. Correct pricing is critically important but presentation is one of the most important steps in marketing a property. I advise my clients how to prepare and organize their homes before we go live. This will maximize the value of their homes and often translates to significant increases in sales price.’
Nely has an e-Pro designation which certifies agents in the latest Internet technologies and marketing strategies. Using her training and experience, Nely develops individualized marketing plans for each seller optimized towards their unique home and market.
‘My greatest strength apart from marketing is negotiation,’ Nely explains. ‘Since 1988, I’ve successfully negotiated thousands of deals. My experience helps me discern all the varied outcomes that can occur during the process. With that knowledge I’m able to advise my clients and obtain the best possible outcome for them.’
Nely has a comprehensive knowledge of the housing inventory in McHenry, Lake, and northern Cook Counties. Her buyers benefit from the fact that she knows which areas have held their value, stagnated, or have increased over the years, thus ensuring she can guide them to making the best long term decision in purchasing property.
Joining the Piper team as a broker in 2018 is Nely’s daughter, Tatiyana Baukovic.
‘Beginning at a young age, I was exposed to the real estate world. From tagging along on listing appointments as my parents began their careers to working in their office on the weekends, my love for real estate has only grown over the years.
I finally decided to pursue my dream of helping people find their perfect place to start creating their very own memories and experiences. A home is so much more than just a roof and four walls…it’s a place where memories are made, laughter happens and where you feel your safest.’
Tatiyana’s professional background prior to becoming a broker was in marketing, a valuable skill she brings to the Piper team and their clients.
‘The focus of my role was social media, blogging, e-blasts, and digital marketing as well as merchandising, styling, and visual marketing. My skills are put to use in bring your house to the market and making it stand out from the competition. I look forward to helping you sell your house or find the best home where you will create your memories!’