Color and Paint

You’re getting your house ready for the market. You’ve deep cleaned, decluttered, fixed everything that is broken, removed and replaced old carpeting, linens, and towels. But where do you go from here? You search online for advice from the professionals-but all the ‘do’s’ look like discount showrooms, and you realize you have better taste than stagers.

Nevertheless, you start looking at trends. You read that this year green is in, white is out, but should you still paint using neutrals to appeal to the broadest base of consumer or not, since dark jewel tones are in? Confused, you read about kitchens, but now your expensive, durable granite is out, and marble is in. Brushed metal is out, cerised wood is in. Oversize furniture is out, smaller pieces which are upholstered in velvet are in.

What are you to do without breaking the bank? The answer is-don’t worry!

I still recall when my parents sold our first house, which was in a new subdivision featuring six basic models. It was at the tail end of the seventies and green was the predominant color throughout. Green wallpaper, carpet, and upholstery were only broken up by accessories and appliances in, you guessed it- harvest gold.

‘I’m so sorry the decor is so green,’ my mother apologized to the buyer, who looked completely bewildered by that statement.

‘But that’s the reason I bought your house. My favorite color is green,’ the kind buyer explained.

The truth is there is no one size fits all formula. Instead consider the style of your home. Is the architecture of your home traditional or modern? Certainly you wouldn’t have used colonial colors or furniture in your steel and glass condominium. This is the place for warm grey and putty colors.  Do you live in a Victorian? I guarantee your buyers will prefer a rich color scheme to greige. Is your home a Chicago bungalow reflecting the arts and crafts movement or its offshoot Prairie style? Then soft greens, brick reds and golden wheat are the way to go. If your home is on a body of water, pale greens and blues will work well.

Chances are you are familiar with your neighbors and their homes and that you’ve been to open houses in your neighborhood. You probably already know what kind of buyer is moving into your area and which properties sold quickly and well. That will give you an idea what buyers are looking for and what appealed to them most.

Start with paint. It makes a huge statement and is a far less expensive option to remodeling. Paint one wall. If it doesn’t turn out well, try another color. Once you have finalized the paint colors, you can focus on details.

In our next post we will look at inexpensive ways to make your home more inviting.


Guest post by Lily Temmer

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